The old saying that quality products don’t require advertising isn’t valid for quite a long time. The truth is that no profitable and successful company nowadays can maintain its success without effective marketing campaigns, strong visual identity in the virtual world and visible presence on the internet. Attractive web presentation has become an inevitable part of a company’s image, but the field of digital marketing keeps expanding, developing and implementing various innovations. To stay competitive, you need to stay updated. As experienced and professional digital marketing experts from Bang Digital company state, the latest trend becoming widely applied in marketing campaigns and digital presentations is video content. Although many clients are skeptic about it, thinking that video will make them look unprofessional, too casual or it seems as useless investment, the truth is that video is becoming a standard channel for presentation and you should take advantage of it. Here are some major reasons for it.
Video shows high ROI and boosts sales
As several market researches conducted by Bang Digital company proved, using video content as a part of your product’s advertising will actually increase the percentage of successful conversions and boost your overall sale. This particularly goes for video material explaining the traits and functions of a given product. Quality written content may attract your potential clients and raise their interest for your product, but video animation shows great effectiveness with bringing the actual utilization of the product closer to the user. Currently, implementing video into marketing strategies requires significant investments, but as Bang Digital claims, the video has great return of investment ratio. Additionally, it turns out that customers are far less interested in the mere quality of video, but into the quality of the presented content.
Video is your advantage at Google, mobile devices and social media
Every company’s goal nowadays is to get high ranking at searching engines, intensive visibility and traffic towards its web presentation. Video suits all of this. Namely, embedding video into your website content automatically increases time spent at your website by each user. Google sees this as a proof of the quality of your content and ranks your page higher. Further, video material is convenient for sharing at social media and therefore it helps you reach wide audience and greater popularity in a simple way. Finally, video material is suitable for mobile devices and appeals to mobile devices users more than textual content does. If you have a potential client walking down the street or surfing through various content via mobile device, the chances are he will rather engage into video content than focus onto reading carefully textual presentation.
More effective, more attractive, builds trust and stimulates user
Presenting your product via video material will bring you closer to the client, as if you were conducting a presentation in person. This builds trust between a company and a customer and engages even the clients too lazy to read textual content. The video is perfect for explaining product’s function in a far easier way than other forms do. Finally, it’s easier to make attractive material that makes an impression via video material than via textual or just graphic content.